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Wednesday
Apr052017

Jay Abraham interviews Subir Chowdhury (VIDEO)

Here's a video with marketing guru Jay Abraham interviewing award-winning quality leadership consultant Subir Chowdury.
Monday
Feb132017

Attending the IPPA Conference? Stop by our booth!

 

 

Are you attending the 2017 IPPA Sales and Marketing Conference in Las Vegas on Feb 20-22? If so, make sure to stop by our booth #33 to learn more about our award-winning Payroll Relief solution. Our payroll specialist Roger Batista will be happy to give you a personal demo to show how Payroll Relief can boost your payroll profits by 20% or more.

Roger will show you how Payroll Relief can:

♦ Automate your payroll processing, including direct deposit, tax payments and the filing of tax forms. You'll see how Payroll Relief handles all of that automatically, on time, and with 100% accuracy - guaranteed.

♦ Eliminate data entry and check printing in your office.

♦ Consistently earn $3 - $5 per paycheck.

♦ Use payroll to increase client satisfaction and retention.

♦ Lower your costs. Payroll Relief has processing fees as low as 45¢ per paycheck, all inclusive.

Hope to see you at the IPPA conference!

Learn more about Payroll Relief.

 

Monday
Feb062017

Three Benefits of Maximizing Your Relationship with Your Accountant

This byline was originally featured in Home Business Magazine.

 

Small business owners: tax season has kicked off, which means you’ll be speaking to your accountant again. But did you know that accountants can do so much more for your business than filing taxes? In fact, for independent business owners and freelancers, it’s highly valuable to work with accountants throughout the entire year.

Here are three ways you and your business can prosper by working with accountants beyond March and April.

Finding New Revenue Opportunities

As a business owner, you’re in charge of so many different aspects of a company, from marketing to operations and HR. While basic bookkeeping may seem like a necessary to-do on your list, working with an accountant allows you to outsource this task. Not only can you benefit from their ability to expertly manage your books, you’ll also reap rewards from having their experienced eyes tracking your numbers. These days, many forward-thinking accountants can use cloud-based solutions to maintain a great handle on your company’s financial standing. This enables them to provide strategic advice on areas to expand your business.

Future-Proofing the Business

Risks are an inherent part of any business. It’s hard to anticipate them, but working with an accountant can improve your chances of surviving through uncertain times. When accountants have both your historical and real-time financial data at their fingertips, they can help you develop a better business plan. You may have an idea of when your peak and off seasons are, but accountants can enhance your business plan to help you maintain a steady cash flow during the off months.

Gaining an Extra Lookout

As a business owner, you see that money is constantly churning, from an influx of revenue to an excess in spending to manage inventory. As such, it’s hard to discern what’s draining your resources. Working with an accountant year-round enables them keep an eye on your cash flow and share timely advice about your business. For example, you may be using various contractors to fix different parts of your business, from lights to computers. Accountants, who see these invoices uploaded, may recommend consolidating vendor services to ensure you’re getting the best deals for services you need.

Running a successful business isn’t easy. In fact, nearly 50 percent of all small businesses fail within five years. By working with your accountant beyond the tax season, you can discover new growth opportunities, prepare for future threats to your business, and minimize inefficiencies.

Friday
Jan202017

How to Develop an Accounting Firm Marketing Message That (Really) Works

By Hitendra Patil

How do you develop a marketing message for your accounting firm that really works? Here's a hint: Ask Gillette!

According to CampaignLive, Gillette’s 2016 Father’s Day ad achieved an extremely rare 709 Ace Score. Less than 1% of ads receive an Ace Score over 700.

It further explains that the ad’s biggest strengths are:

  1. being liked, and
  2. being relevant.

Nearly 65% of the viewers thought the single best aspect of this ad was the “message”. Not the visuals, music, characters, etc.

Why? Because the message is completely relevant to what is going on in the world today.

Don’t believe me? Come back to the rest of this post after watching the ad.

(Welcome back!)

Inspired by this awesomely clever yet simple video ad, we have some ideas that you can use in your firm’s marketing plan.

 

1. Be relevant to your target clients.

The “message” you deliver to to attract your ideal clients needs to be relevant to their lives.

Question for you: 

What is really relevant to your target clients? (Hopefully, you have defined your target clients very precisely).

 

2. Compare to show wisdom and expertise.

Yes, accounting is a bit more (okay, a lot more) complex than shaving. But that's the point.

The key marketing principle here is contrast. When you show what is difficult, the easier option is understood better, in a comparative sense.

Question for you:

Which stressful results can you show your clients if, for instance, they did their own accounting and taxes? 

Now show them the results you can produce, without that stress.

 

3. Connect via context.

Some viewers felt that the story was great but the content was not that well related to the product.

When you deliver the context, your target audience should connect your story (message) with your services.

Question for you

Here's an example: Can you figure out the most common entries that go into “Ask My Accountant” and WHY? 

Answers to these WHYs can be your context that clients will quickly relate to.

 

So what's next?

Giant corporations can spend millions to do market research and demographic studies. They pay a lot to creative ad agencies and media producers to create such awesome ads. 

It is not easy for accounting firms to do the same. And it is rare to see mass video ads in the accounting profession.

But your message can still deliver the same type of impact - on your website, in your personal interactions with prospects, in your emails, perhaps via videos on your website. 

I look forward to your thoughts!

Hitendra Patil is director of practice development at AccountantsWorld. In this role, Hitendra helps accountants leverage AccountantsWorld's solutions more powerfully, advancing the company's leadership in cloud solutions for accountants. He can be reached at HPatil@accountantsworld.com.

Friday
Jan062017

Payroll Relief’s new 401(k) program is here! Attend a webinar next week.

As announced in December 2016, Payroll Relief has launched a new “Payroll Relief 401(k) Retirement Program” that you can now offer to your small business payroll clients.

We view this program as both a new revenue stream for each of you, and as another tool to help retain your clients by serving more of their needs. The Payroll Relief 401(k) Program can also help you and your employees save for retirement.

PLUS our program offers you a $1,000 bonus for each referral that closes.

The Payroll Relief 401(k) Retirement Program leverages group pricing and outsourced administration to reduce both cost and complexity. Click here to find more information about the program.

How do I learn more?

We hosted educational webinars in December, but for those of you who haven’t had a chance to learn about the Payroll Relief 401(k) Program, we are pleased to offer two more webinars. To bring you top-notch financial advice on 401(k) plan, Payroll Relief has partnered with Merrill Lynch and a team of Financial Advisors.

The 20-minute webinar will introduce you to the Payroll Relief 401(k) Retirement program and explain how it's different from other 401(k) offerings available to small businesses.

Here are the dates and times:

Wednesday 1/11- 2:00 PM ESTClick here to add to your calendar
Thursday 1/12- 2:00 PM EST-Click here to add to your calendar

Please click the link to select your preferred webinar time.